I started this site after helping several friends decide what car to buy. They had many questions about what was important for them to consider in selecting one car from among the hundreds of models available. I was able to help them navigate this difficult decision process, which involves prioritizing between style, self-image, safety, comfort and cost.
Emotion is a key part of this decision, as many of us have deeply-held likes and dislikes about specific cars, car colors and car stereotypes. Logic plays a part as well, as most of us need to be concerned about the monthly cost, and we want a car to be comfortable and safe, as well as stylish.
I have been seriously interested in cars since I was 15 years old, a hobby that was once common, but today much less so. Since then I have bought and sold many cars, test driven even more, visited car shows and museums and subscribed to car magazines.
My first professional job was as an electronics buyer for a computer company. I learned about negotiating for price and timely delivery.
After that, I moved into selling and marketing computer hardware and software. I learned a lot about marketing, spreadsheets and data analysis. It turns out that making decisions with too much data can be just as difficult as making decisions when you have almost no data.
So a key component in finding the right vehicle is cutting down the hundreds of choices to just a few that best fit your individual situation. That is what this site can help you to do. The worksheet will help you think about your transportation needs, your likes and dislikes, and boil it down to a few likely vehicles for you to test drive.
The test drive is critical, as you find out if the car is comfortable, emotionally pleasing, and easy to drive. Many cars that seem good on paper will fail to please you in the real world.
Then you can choose which vehicle you like best from among the ones that you have tried.
Emotion is a key part of this decision, as many of us have deeply-held likes and dislikes about specific cars, car colors and car stereotypes. Logic plays a part as well, as most of us need to be concerned about the monthly cost, and we want a car to be comfortable and safe, as well as stylish.
I have been seriously interested in cars since I was 15 years old, a hobby that was once common, but today much less so. Since then I have bought and sold many cars, test driven even more, visited car shows and museums and subscribed to car magazines.
My first professional job was as an electronics buyer for a computer company. I learned about negotiating for price and timely delivery.
After that, I moved into selling and marketing computer hardware and software. I learned a lot about marketing, spreadsheets and data analysis. It turns out that making decisions with too much data can be just as difficult as making decisions when you have almost no data.
So a key component in finding the right vehicle is cutting down the hundreds of choices to just a few that best fit your individual situation. That is what this site can help you to do. The worksheet will help you think about your transportation needs, your likes and dislikes, and boil it down to a few likely vehicles for you to test drive.
The test drive is critical, as you find out if the car is comfortable, emotionally pleasing, and easy to drive. Many cars that seem good on paper will fail to please you in the real world.
Then you can choose which vehicle you like best from among the ones that you have tried.
